Aqobah Travel is a trusted Indonesian Umrah and Hajj travel operator, serving thousands of pilgrims annually. In response to evolving customer expectations and increasing operational complexity, Aqobah initiated a full-scale digital transformation to modernize its internal systems and customer experience.
Challenges Before the Transformation
- Departure schedules were published manually (brochures/social media).
- Registration and payments were handled using offline forms and bank confirmations.
- Teams struggled with locating invoices and data across departments due to non-centralized storage.
- Prospect tracking across channels (agents, branches, online) was inconsistent and unmeasurable.
- Operational processes were highly dependent on manual tasks and paper documentation.
Solutions Delivered by Odolink
1. Responsive Website & Online Booking System
Aqobah launched a mobile-responsive website, fully integrated with Odoo:
- Real-time departure publishing
- Online registration connected directly to backend systems
- Online payment processing through Xendit
- Enhanced performance via CDN, secured with Cloudflare
- SEO visibility and performance monitoring with Google Analytics & Search Console
✅ Pilgrims can now view schedules, register, and make payments entirely online—convenient and secure.
2. Project-Based Departure Management
With Odoo’s Project and Accounting modules:
- Every departure is treated as a project with centralized financials
- Sales and purchases tied to each trip
- Automated reporting and tracking
✅ Eliminates the need for manual financial reconciliation and scattered documentation.
3. Omnichannel CRM Integration
To unify sales efforts:
- CRM captures leads from retail, social media, agents, and branches
- UTM integration enables source tracking from ads and digital campaigns
- Connected to Sales and Invoicing modules for end-to-end sales pipeline management
✅ Ensures every lead is followed up, tracked, and closed efficiently.
4. Centralized Document Management
Important pilgrim documents (passport, visa, etc.) are now:
- Digitally stored
- Secure and accessible only by authorized team members
✅ Reduces data loss and improves compliance with data management policies.
5. Comprehensive Cross-Department Training
Each department received hands-on training:
- Marketing: Website content management
- Sales: Lead handling and order processing
- Operations: Project tracking
- Finance: Digital invoicing and accounting reports
✅ Each team operates independently and efficiently using Odoo tools.
Results
- Faster registration and payment process
- Real-time data access and automation
- Improved team productivity and accountability
- Better customer experience with full digital tracking
Next Phase: Long-Term Collaboration with Odolink
Aqobah plans to continue its digital growth journey by partnering long-term with Odolink. Future roadmap includes:
🔹 TD PSE Certification (Indonesia’s official digital platform registration)
🔹 UU PDP Compliance (Indonesia’s Personal Data Protection Law)
🔹 ISO Certification Readiness:
• ISO 27001 – Information Security
• ISO 27701 – Privacy Information Management
• ISO 22301 – Business Continuity
This collaboration will strengthen Aqobah’s digital infrastructure, ensuring the company remains competitive, secure, and fully compliant in the digital era.